The Josephine Shaw Partnership is a qualitative market research and innovation consultancy (want to know what qualitative research is? Learn more here). We also offer training.

If you really want to understand what matters to your target audience, come to us. You'll get thinking steeped in nuance and depth, with human colour. Sensitive and thoughtful, it will really get to the heart of the issues for you.  Jo will draw on years of working with a huge range of organisations, large and small, all over the world, blending established psychological models where appropriate to help you answer business questions. 


Jo profoundly believes that human beings are so much more than data points, or simply 'consumers'. She goes beyond, to bring real people's lives to life. She'll tell you things about the people that matter to your business and what matters to them - things that will make a difference.